Olympic Money Are Pouring In, Claims Charles Zhang
Charles Zhang, CEO of Sohu, claimed that Olympic money are pouring in for Sohu.
Sohu spent 100 million yuan to buy the exclusive online rights of 2008 Olympic from the organizer of the games. He said any advertiser who has web advertising products with Olympic theme must go through Sohu and that is why he's seeing the big money are coming to Sohu.
Zhang revealed the trend at a news conference when he annouced the blog focused third generation of portal Sohu 3.0.
Separately, he dismissed the threats from the Olypmic alliance formed recently by almost all the other major portals in China. The alliance is trying to challenge the exclusiveness from the deal between the 2008 Beijing Olympic Organization and Sohu.
Sohu spent 100 million yuan to buy the exclusive online rights of 2008 Olympic from the organizer of the games. He said any advertiser who has web advertising products with Olympic theme must go through Sohu and that is why he's seeing the big money are coming to Sohu.
Zhang revealed the trend at a news conference when he annouced the blog focused third generation of portal Sohu 3.0.
Separately, he dismissed the threats from the Olypmic alliance formed recently by almost all the other major portals in China. The alliance is trying to challenge the exclusiveness from the deal between the 2008 Beijing Olympic Organization and Sohu.
posted by maoxianjia at
10:51 PM
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