Saturday, September 09, 2006

Baidu Changes Ads Ranking Rule

Begining Monday, Sept. 11, Baidu will start using new rules to dertermine the ranking of sponsored links on search page.

How much money an advertiser pays will no longer be the only criterion to determine who ranks first on the right side of a search result page.

Landing page quality as well as click through rate will be incorperated inro a composite index as dertermining factors.

The US search giant, Google Inc. has pioneered similar rules for search rankings.



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