Q4 search marketing revenue reaches 476 million

According to just released data from Analysys International, total revenue from search engines and their affiliated programs reached 476 million yuan in China.

This is a 14.4% quarter over quarter growth from third quarter's 416 million yuan which is slightly higher than third quarter's 10.5% growth rate.

Baidu continues to gain market share though at slower pace of 16%. Google surpassed Yahoo to the number two position with 19% Q/Q growth rate.

Due to reorganization and missteps, Yahoo's revenue actually dropped from Q3.