Saturday, May 13, 2006

CNNIC: Online Sales Strong

China Internet Network Information Center(CNNIC) published reprot "2006 China C2C Online Sales Survey" published on May 10, 2006.

According to the report, by the end of March, C2C(personal to personal) online customers in the largest three cities Beijing, Shanghai, and Guangzhou has reached 2 million. The penetration rate in net users has reached 16.2%. The report showed especially strong purchases among female net users.

In the three cities, Shanghai has the highest penetration rat of 18.5%, followed by Beijing with 17.5% and Guangzhou with 11.5%.

When calculated with both number of purchases and purchases, Taobao came in 67.3%, eBay 29.1%, Paipai 2.2% and Yipai 1.4%.

The report of the purchasing trend found that, the most frequently bought items are apparel, cosmetics and jewlry, computer, mobile phone, appliance and electronic card/virtual money. Fashion and IT products are the majority. Females outnumbered males in numbers and purchases in buying apparel, cosmetics and jewlry. They are also dominant in buyers of food and health products, daily supplies, toys and baby supplies, pets and pet supplies.

CNNIC senior adviser, the famous internet analyst Bowang Lu(formerly known as Weigang Lu) indicated that, the online sales market will continue to grow. The majority of sellers has expressed desire to either expand existing online stores or opening new stores.

Earlier report on China Online Search Market Survey published by CNNIC in August 2005 has very detailed data and analysis

More detailed report (large volume) on China internet survey: 17th Statistical Survey Report on
The Internet Development in China


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