Baidu Card

August 9, 2007 Beijing

"Baidu World Forum 2007" is being held in Beijing today. More than 2,000 customers, users and partners attended the annual meeting. Baidu and China Merchants Bank announced that they have reached an important strategic cooperation agreement. Both firms will jointly issue debit cards "Baidu Card" to better serve the over 120 million registered Baidu users. They also signed agreement code named "Golden SME growth" package of financial services. The package of over 30 categories will provide Baidu's online marketing customers with services including speedy financing, one-on-one consulting and Baidu data services.

Issue of "Baidu Card" will have Baidu homepage as the design theme. It is expected to cause a frenzy among tens of thousands of fanatical Baidu fans. Moreover, as China's largest online marketing promotion platform, Baidu has already established complex relationships with the tens of thousands of businesses. Baidu will sign up most of these businesses. When using "Baidu Card", they will be able to enjoy all the special services for these marketing customers. Individual users can get Baidu Card in any of the China Merchants Bank outlets in accordance with the normal process for the card.

China Merchants Bank is starting promotion for the card nationwide today. The "Golden SME growth" plan will be gradually rolled out in two months. Many addtional benefits for Baidu Card owners provided by China Merchants Bank will also be announced shortly.


from hexun report(in Chinese)