Friday, November 30, 2007

Chinese Net Users Requested 10 billion Searches Per Month

According to iResearch column article by Xingning Zhou, the "Survey of 2007 Third Quarter Search Market in China" indicates, from September, 2007, Chinese netizens requested more than 10 billion searches per month. This is the first time China has surpassed US as the largest search market in search volume. At the same time, the search requests numbered 9.4 billion in the US.

At the same time, domestic search giant Baidu expanded it's market share to 73.6%. As the number of net users in China is increasing rapidly, analysts predict Baidu will go pass 80% mark in search market share. China will soon has the largest internet population too.

The positive interaction between Baidu's search and community products has formed powerful competitive force. That is the true secret behind Baidu's leadership in consecutive years.

Baidu has cultivated the largest interactive community with it's huge search traffic in Chinese search market. The powerful cohesiveness produced by it's community products has solidified , strengthened and energized the strong and rapid growth in Baidu search.

And Baidu sees clearly where the future lays. Starting from October, gaming channel, video channel and finance channel came live one after another. It demonstrated Baidu's broadening in territory as well as rising in user loyalty.

Baidu just announced that they will held "100 degree boiling point entertainment award" in Beijing Jan 12, 2008 and planning for "union member electronic competition" as well as many other web activities. These activities will undoubtedly will push the Baidu 100 points higher each time.

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