Thursday, May 18, 2006

China Mobile and Google Eye the Mobile Web

Reports from Chinabyte, source Shanghai Security News 5/19/06

Yesterday, CEO of China Mobile J Wang revealed in Hongkong that his company is talking to Google about "search on the mobile platform". Previously, Wang has met with visiting Google CEO Eric Schmidt on related topics.

As an integrator between web search and mobile communication, mobile search has been a focus of the industry all along. A recent report from Morgan Stanley predicated that China will be a country with internet center on mobile handsets. Mobile search will be a huge opportunity.

Mr. Wang also said that, there are about 100 million internet users in mainland China. However, China Mobile and China Unicom own 400 million users combined. The market potential is huge.

We have known that, Google's main rivalry in China, Baidu is also in close contact with carriers on related services. Baidu has already started joint effort with mobile phone maker Nokia since March, this year. Nokia is teaming up with Baidu to enter the mobile search market by integrating Baidu search into it's handsets. An executive from Baidu revealed that Baidu will transform services such as online search marketing to the mobile platform.

A report from iResearch predicted that in 2006, mobile search users will reach 34 million, up 230% year over year. The revenue will also reach 196 million yuan, or increase by 654%. By 2008, mobile search user will reach 127 million in China. And by 2010, China's mobile search will be maturing with 220 million users.


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