Sunday, August 19, 2007

Google Chasing Baidu for Answers

On Monday, Aug. 20, 2007, Google joined hands with Tianya.cn to launch a Q&A service in China.

Baidu Answers(zhidao.baidu.com) has been very successful in China. Robin Li, CEO of Baidu claimed recently that Baidu Answers has become the largest interactive community service in the world.

Tianya Q&A is now provided at Tianyaclub, a community site in China similar to Myspace and Facebook. The service labeled as "powered by Google technology". There's rumor in China that Google has taken a majority stake in Tianya.cn.

With Olympic Games approaching, the answers service could become a golden nest for branding display advertising. To launch the service at this moment, Google seems determined to grab a piece of the huge Olympic pie.

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