Huatong140 Index added

We have added another index, Huatong140 Index weekday survey.

Huatong150 Index surveys will be conducted during weekends, while the Huatong140 Index surveys will be conducted during weekdays.

The Huatong140 Index consists the majority of keywords already in the Huatong150 Index. What makes this Index different is all the keywords must have minimum 30 bidders rather than 15. Some keywords with less than 30 bidders were removed, and some keywords with much higher number of bidders were added.

Since these keywords are more contested, the average of Huatong140 Index is higher. The Huatong50 and Huatong100 Indexes are retired.

Huatong140 Index weekday keywords pricing survey started on May 29, 2006. The initial value of the Index is 4.5581.

As we have pointed out before, the average cost per click was only about 95 cents to 1 yuan. So the Huatong140 Index consists keywords that are more at the high end.

Both Huatong150 and Huatong140 Indexes are keywords spreaded widely over keywords that impact people's life the most and are important to the nation's economy. Areas such as baby supply, furniture, electronics, education, legal, industry, business, travel, home improvement, trade are all included but only maximum of three to five are limited in each area. The keywords are repeatedly tested to find the most popular ones and thus many keywords with the highest number of bidders were selected. The selection is definitely biased towards higher prices than the actual average that Baidu may have recorded.

The following table are the initial values

Keyword	# bids	Top bid	2nd bid	3rd bid	Average(5/29)
1	36	0.76	0.75	0.69	0.73
2	32	0.78	0.77	0.77	0.77
3	55	1.01	0.89	0.88	0.93
4	64	1.12	1.04	1.04	1.07
5	42	1.10	1.09	1.07	1.09
6	81	1.29	1.29	1.28	1.29
7	33	1.60	1.51	1.38	1.50
8	44	2.16	1.21	1.20	1.52
9	53	1.57	1.57	1.56	1.57
10	33	1.58	1.57	1.56	1.57
11	35	2.00	1.57	1.52	1.70
12	48	1.73	1.71	1.67	1.70
13	33	1.72	1.71	1.71	1.71
14	44	1.89	1.86	1.40	1.72
15	87	1.73	1.71	1.71	1.72
16	75	1.85	1.84	1.48	1.72
17	43	1.73	1.73	1.72	1.73
18	84	1.75	1.74	1.74	1.74
19	62	1.84	1.82	1.75	1.80
20	50	2.52	1.50	1.50	1.84
21	65	1.90	1.88	1.87	1.88
22	57	1.95	1.94	1.92	1.94
23	43	2.02	2.01	2.01	2.01
24	71	2.05	2.05	2.04	2.05
25	66	2.08	2.04	2.03	2.05
26	98	2.12	2.11	2.10	2.11
27	67	2.13	2.11	2.10	2.11
28	58	2.16	2.16	2.15	2.16
29	34	2.17	2.16	2.15	2.16
30	48	2.24	2.13	2.12	2.16
31	35	2.22	2.22	2.06	2.17
32	80	2.44	2.13	2.12	2.23
33	99	3.50	1.69	1.51	2.23
34	79	2.28	2.23	2.22	2.24
35	69	3.00	2.50	1.32	2.27
36	71	2.32	2.32	2.31	2.32
37	58	2.44	2.44	2.43	2.44
38	57	2.50	2.50	2.38	2.46
39	32	3.01	3.00	1.58	2.53
40	38	2.56	2.54	2.51	2.54
41	58	2.55	2.54	2.54	2.54
42	64	2.55	2.54	2.54	2.54
43	40	2.57	2.57	2.53	2.56
44	36	2.73	2.72	2.41	2.62
45	82	2.64	2.63	2.63	2.63
46	77	2.80	2.56	2.55	2.64
47	51	2.65	2.64	2.63	2.64
48	66	2.74	2.61	2.60	2.65
49	69	3.21	3.20	1.54	2.65
50	49	3.00	2.57	2.56	2.71
51	92	2.79	2.79	2.78	2.79
52	43	3.01	2.76	2.64	2.80
53	43	2.94	2.90	2.62	2.82
54	210	3.04	3.02	2.72	2.93
55	84	2.94	2.93	2.92	2.93
56	31	4.00	2.50	2.32	2.94
57	71	3.04	3.00	2.86	2.97
58	72	3.06	3.03	3.02	3.04
59	70	3.05	3.05	3.03	3.04
60	126	3.07	3.06	3.01	3.05
61	44	3.11	3.10	2.98	3.06
62	52	3.11	3.10	3.10	3.10
63	86	3.13	3.12	3.11	3.12
64	171	3.20	3.19	3.06	3.15
65	96	3.30	3.10	3.09	3.16
66	102	3.25	3.21	3.08	3.18
67	37	3.23	3.18	3.17	3.19
68	58	3.37	3.21	3.11	3.23
69	42	3.27	3.26	3.25	3.26
70	59	3.50	3.30	3.01	3.27
71	58	3.51	3.32	3.00	3.28
72	83	3.50	3.48	3.05	3.34
73	101	3.88	3.65	2.73	3.42
74	86	3.45	3.44	3.42	3.44
75	70	3.61	3.40	3.34	3.45
76	193	3.50	3.46	3.44	3.47
77	63	3.51	3.50	3.48	3.50
78	78	3.58	3.57	3.51	3.55
79	70	5.00	3.02	3.01	3.68
80	153	3.68	3.68	3.67	3.68
81	61	3.70	3.69	3.66	3.68
82	84	5.00	3.10	3.07	3.72
83	82	3.82	3.80	3.79	3.80
84	33	3.85	3.85	3.83	3.84
85	66	4.08	4.07	3.75	3.97
86	50	4.02	4.01	4.00	4.01
87	102	5.00	3.66	3.66	4.11
88	55	10.00	1.25	1.24	4.16
89	104	4.25	4.24	4.15	4.21
90	159	4.30	4.30	4.29	4.30
91	44	4.40	4.39	4.33	4.37
92	33	4.39	4.38	4.38	4.38
93	59	4.40	4.39	4.39	4.39
94	45	4.47	4.47	4.46	4.47
95	33	7.50	3.00	2.90	4.47
96	194	5.23	4.21	4.09	4.51
97	157	5.08	4.24	4.23	4.52
98	104	4.70	4.70	4.58	4.66
99	51	4.99	4.99	4.95	4.98
100	38	5.01	5.00	5.00	5.00
101	53	5.02	5.01	5.00	5.01
102	114	5.60	5.05	5.03	5.23
103	94	5.44	5.28	5.26	5.33
104	83	5.51	5.51	5.00	5.34
105	68	6.60	6.00	3.93	5.51
106	57	6.07	5.99	5.50	5.85
107	152	6.04	6.03	6.03	6.03
108	133	10.00	5.00	3.40	6.13
109	79	6.26	6.25	6.25	6.25
110	46	6.55	6.51	5.76	6.27
111	48	6.55	6.54	6.39	6.49
112	126	6.82	6.81	6.80	6.81
113	68	7.08	7.08	7.07	7.08
114	95	7.10	7.09	7.08	7.09
115	85	7.66	7.65	7.64	7.65
116	64	8.00	7.87	7.86	7.91
117	181	8.57	8.54	7.02	8.04
118	91	8.06	8.04	8.04	8.05
119	49	8.23	8.23	8.22	8.23
120	47	8.60	8.59	8.58	8.59
121	105	8.67	8.65	8.65	8.66
122	65	8.90	8.70	8.51	8.70
123	161	15.97	5.16	5.15	8.76
124	50	9.10	9.10	9.06	9.09
125	52	12.00	8.02	7.52	9.18
126	33	9.41	9.32	9.25	9.33
127	53	9.57	9.45	9.13	9.38
128	60	10.00	9.50	9.18	9.56
129	197	9.65	9.65	9.64	9.65
130	141	10.03	10.02	10.00	10.02
131	89	10.11	10.11	10.11	10.11
132	62	10.51	10.10	9.93	10.18
133	164	10.98	10.97	10.50	10.82
134	107	11.00	10.80	10.79	10.86
135	55	10.99	10.89	10.88	10.92
136	42	11.50	11.20	11.10	11.27
137	69	11.50	11.50	11.49	11.50
138	60	14.50	14.50	13.20	14.07
139	65	19.93	15.30	15.20	16.81
140	51	26.01	25.00	25.01	25.34
				average	4.5581