Baidu Answers Traffic Jump

Aug 21, 2007, iResearch reported that, according to the newest iUserTracker data, Baidu Zhidao(answers) service realized a huge growth in effective visiting time between the third quarter of 2006 and the second quarter of 2007. The numbers was less than 20 million hours but jumped to more than 42 million hours. The time spent was more than doubled.

Comparing with other services, the effect driven by the Answers service to the overall traffic is evident.

According to iResearch's analysis, the multiple functions of the service and it's award system has motivated many users for their participation and become a magnet for web users. The strong growth of the service and it's effect on overall traffic further validated the search engine's model of "search+community". iResearch believes the tight integration is future for web 2.0.

In the above fig:

the green line indicates traffic from post.baidu

yellow line indicates traffic from MP3 search

Blue line indicates traffic from zhidao.baidu, the Answers service

Grey line indicates traffic from Baidu's new blog service, hi.baidu