Monday, August 20, 2007

Baidu Started Video Ads Service Trial

Aug 21, 2007, according to Sina tech, Baidu has started video ads trial "Baidu TV" in Baidu Union member sites.

The head of Baidu's Union partnership, Xiao Ming indicated that, The websites of Baidu's Union members will be embeded a "screen"gradually, "If you look at every website of our Union members as a wall, Baidu will choose the most suitable surface, install a screen. Web users will be able to enjoy web ads the way they watch TV". And that is also where the name of "Baidu TV" comes from, according to sources.

So far, Baidu Union has expanded to 150,000 partners. There are over 5000 Baidu's advertising customers are involved in a variety types of marketing activities in these Union sites. Baidu's Union members shared about 80 million yuan in revenue from Baidu in 2006. So far in the first two quarters, that number has almost already been reached.


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2:38 AM  

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